Digital marketing training - GOMYCODE Nigeria
NG
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Nigeria

Start your Digital Marketing career.

Master the tools and skills needed to start a career in digital marketing. You will learn how to manage your social networks, launch advertising campaigns, optimize SEO and conversion rate and use Google Analytics...

Duration: 12 weeks
4 hours / week attendance
Learn on our platform 24/7
Available in our hackerspaces or online

Rich content

1
Digital Marketing fundamentals

Differentiate between Marketing and Digital Marketing.

Learn about the components of Digital Marketing.

Identify the social media that best suits your business.

Explore the metrics that needs to be Tracked in order to measure your impact.

2
Social Media Management

Understand Content Marketing.

Understand the landscape of social media platforms and when to use each one of them.

Understand the different types and formats of content that work best for each social media platform.

Learn how to adapt your content to each social Media.

Manage your content.

Get introduced to the Toolkit of a community manager.

3
Social Media Management (Paid)

Get introduced to Social Media Advertising Strategy.

Understand Advertising steps in each Social Media Platform.

Learn Facebook Business Components and the role of each component.

Learn how to run a successful Facebook Ad Campaign to reach your Marketing Goal.

Learn how to set effective Ad sets.

Become able to create, manage and optimize a Facebook Ad Campaign.

Learn about the Key Metrics on your Ads Manager to measure your Ad Campaign effectiveness and track its performance.

Get a glimpse on extra features of Facebook Business to leverage your Business.

4
Manipulate Google Analytics

Understand how to set up a Google Analytics Account and how it works.

Understand the role of the different Google Analytics Platform components.

Get to know the main key metrics of Google Analytics that should be taken into consideration in your report, and understand the differences and correlations between each one of them.

Learn how to understand your audience based on the different audience reports generated by Google Analytics.

Overview on acquisition sources and how to interpret them.

Learn how to track your users’ behavior on your website and the purpose of each site content report.

Learn how to optimize your conversion.

5
Search Engine Optimization (SEO)

Get presented to SERP: the search engine results page.

Learn what on-site SEO is and how to master it.

Learn what offsite SEO is and how to master it.

Learn what technical SEO is and how to master it.

Learn how to track and audit your SEO for better results.

6
Marketing Automation and email Marketing

Get introduced to Marketing automation.

Find out how to build the Customer Journey.

Get introduced to email Marketing.

Have an overview on tools and strategies for email Marketing.

Learn how to tailor your emails based on your purpose and recipient.

Learn how to avoid Spam.

Learn how to test and optimize a conversion rate.

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Start your Digital Marketing career.
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For who?

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For those willing to start a career in Digital Marketing.

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Fot those over 18 years old.

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For those who wants to boost their career or launch their project.

The goals of this training

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Discover the different social networks and how to adapt your content to any type of network.

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Understand how to launch ads on each platform and track key ads manager metrics.

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Identify the main key Google Analytics metrics and understand the differences and correlations between each.

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Analyze your audience from the various reports generated by Google Analytics.

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Learn to track your users' behavior on your website and analyze marketing reports.

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Learn how to optimize your conversion rate.

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Understand the importance of implementing digital marketing automation system.

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Analyze the customer experience and its different phases.

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Get all the skills and tools that you need to launch your marketing career.

Prices and funding

Pay and join us!
99 000NGN
No other payment will be requested either during or after the course.
Need advice ?

Contact our admissions team for help

Payment options

In one of our hackerspaces

Make an appointment with one of our educational consultants and pay in one of our hackerspaces.

Wire Transfer

Call us and receive all the information you need to make the payment from your bank.

Get Ready for the jobs of the future

42% of job vacancies are influenced by digitization and there are 400,000 new jobs in the digital industry! GOMYCODE's vision is to train the talents of tomorrow, those who will be able to face, and even benefit from digitalization. This path will allow you to master the essential tools and skills to launch you marketing career.

Why choose this program

Personalized follow-up
Each student will be accompanied by an outstanding instructor. We strongly believe that effective training requires human assistance.
Our educational platform
Our platform allows our students to access their trainings at any time, organize their schedule with their instructor, monitor their performance and identify areas for improvement.
Rich and interactive content
Our educational platform is the result of the collaboration of our educational team, our developers, our UX designers, our content creators and our partners.
Our community
Join a community of digital enthusiasts who bring you support, motivation and creativity. various events are organized by and for the community: Talks, Panels ...
A unique experience

The GOMYCODE experience is one of a kind! Our method allows our students to develop their technical and personal skills. By joining our community, students learn to work in groups, develop critical thinking skills and soft skills, andenhance their critical thinking, develop soft skills and improve communication skills.

Several milestones allow our students to master technical skills:

1

Assessments: these are quick exercises (quizzes , coding exercises, etc.). They are found after each skill to test the student's comprehension of the course.

2

Checkpoints: these are mini-projects that allow the student to put into practice what he has learned and to prepare for the final project. The checkpoints are then corrected and evaluated by the instructor.

3

One-to-one meetings: these are one-to-one meetings between the student and the instructor. The instructor meets up with the student and asks him several oral questions to test his understanding of what he has learned and give him feedback on the points that should be improved (between 5 and 20 depending on the program).

4

Workshops: these are mini presentations led by the instructor during which he explains a concept or solves a problem live with the students. The goal is to consolidate the knowledge of our students through practical exercises.

5

Final project or Lab phase: this is the moment during which the student will put into practice everything he has learned during the program and build his own technological product from scratch. The student is highly assisted by the instructor throughout this phase.

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This course is also available online.
You can live the full GOMYCODE experience from your home. Everything is online: the courses, the workshops, the follow-up of the instructors and the meetings…

Our recruting partners

Guaranteed supervision

Our instructors are always present either physically or online to mentor students, they organize one-to-one meetings and help their students move forward and validate projects to facilitate the assimilation of every online course content.

Frequently Asked Questions

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